RMHC Hospitality Cart
Ronald McDonald House Charities developed a mobile cart to bring games, refreshments and community to hospital patients throughout the world.
The concept was that the cart would be a wonderful place where families can stay close, complete with some delightful extras “on the side”. Our A La Cart is here to bring an extra smile today. Because it’s those added special touches brought by a friendly volunteer that make families feel truly welcomed. And even give them a little something to look forward to. You never know what this week’s A La Cart add may be – a silly joke with that cup of tea, or the biggest “high 5” on the floor with the play kit. But for sure, it will be delightful.
Final Cart
Cart Concepts
Cart Concept Refinement
Diane Andreoni Associates, Agency
Melinda Roenisch, Creative Director (Copy)
Melissa Voetberg, Creative Director (Design)
