American Association of Pet Parents
Logo, Identity and Brand Guidelines
The American Association of Pet Parents logo was developed to symbolize the timeless connection between a pet parent and their pet. The heart forms a paw print. The paw print is being hugged by the human figure. The entire mark forms an infinity symbol signifying the lifelong commitment and bond between pet and pet parent.
Final Brand Guidelines
Concept sketches and color exploration
Concept Refinement

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