RMHC
Ronald McDonald Care Mobile
Livery Design
RMCM are mobile clinic trucks that bring much needed medical care to underserved communities around the globe. There are currently 49 RMCMs in 9 countries and regions with growth projected to over 75 in the next five years. As the presence and impact of RMHC has grown, there is an opportunity to redesign graphics to emphasize the RMHC Brand.
Concept Sketches
Concept 1
KID-FRIENDLY CARE
We make our mobile care unit a fun place for kids to be.
Concept 2
OUR HOUSE COMES TO YOU
We can literally roll out a mobile version of the Ronald McDonald house.
Concept 3
KEEP HAPPY, KEEP HEALTHY
We play off the theme of “Keeping Families Close” for both kids and parents.
Final Design
Final Care Mobile
Diane Andreoni Associates, Agency
Melinda Roenisch, Creative Director (Copy)
Melissa Voetberg, Creative Director (Design)
