The Butter Book
Social Campaign
The Butter Book is an online teaching course created by The French Pastry School in Chicago. We put together a series of social elements that captured the spirit of the brand. In addition to creating a library of elements for the launch of the brand, we developed templates that could be edited in-house to highlight new lessons, products, skills and chefs. In addition to creating the art, we trained the marketing staff in Adobe Photoshop, creating "cheat sheets" for easy editing and updating of imagery by non-designers.
Launch Elements
Free Trial Elements
Elements Library
Photoshop Cheat Sheet
