RMHC
Season of Giving
Fundraising Campaign
THE GIFT OF TOGETHERNESS
THE GIFT YOU CAN’T BUY. A brushed ribbon visually “holds” this precious gift you can’t buy – but that you can only give. Togetherness. Family. Love. The 2017 campaign delivers that gift.
Why it works: This approach captures that sense of giving something precious in a very telegraphic, memorable way. It makes the act of giving feel real and special by finding a way to make visible what’s invisible.
Phased Banner Campaign
![](https://cdn.myportfolio.com/a4ede5fb-36b9-4c43-a4cb-eb9b4dc2c2d8/2b509e19-fd48-4c70-90ba-35bb1b5de188_rw_1200.jpg?h=64173f64f4a0f0c9236465ddc17baff4)
Emails
![](https://cdn.myportfolio.com/a4ede5fb-36b9-4c43-a4cb-eb9b4dc2c2d8/5b1f4048-ec5d-45e9-8cdf-7664b6a5a7dc_rw_600.jpg?h=0808b5451f10c08e874b8e7f570d24c6)
![](https://cdn.myportfolio.com/a4ede5fb-36b9-4c43-a4cb-eb9b4dc2c2d8/ab4e70d3-1f6a-4d09-8b99-0da57ca37cb4_rw_600.jpg?h=5d8450dc4630b21ce2894b1ab54d2b8c)
Facebook Carousel
Various arrangement of stills and 10 second video spots were used in social media.
![](https://cdn.myportfolio.com/a4ede5fb-36b9-4c43-a4cb-eb9b4dc2c2d8/8ddee59f-1025-4009-87db-d3c8953db726_rw_1920.jpg?h=5e057041c5c31536ad7339b98096dc6d)
30 Second Spot
10 Second Spots
Thank You 30 second spot
Diane Andreoni Associates, Agency
Melinda Roenisch, Creative Director (Copy)
Melissa Voetberg, Creative Director (Design)