RMHC
2017 Season of Giving 
Fundraising Campaign

THE GIFT OF TOGETHERNESS
THE GIFT YOU CAN’T BUY
A brushed ribbon visually “holds” this precious gift you can’t buy – but that you can only give. Togetherness. Family. Love.

Why it works: This approach captures that sense of giving something precious in a very telegraphic, memorable way. It makes the act of giving feel real and special by finding a way to make visible what’s invisible. 

Phased Banner Campaign
30 Second Spot
30 Second Spot
Facebook Carousel
Various arrangement of stills and 10 second video spots were used in social media.
10 Second Spots
10 Second Spots
Diane Andreoni Associates, Agency
Melinda Roenisch, Creative Director (Copy)
Melissa Voetberg, Creative Director (Design)
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