United Airlines
777 Aircraft Launch
United was the first airline to fly the new Boeing 777 aircraft. United was closely involved in the design of the aircraft which featured more headroom and technology not seen at that point.
There were several launch events including a special tour of the aircraft to important travel agents and other travel professionals. We developed a number of items to support the events including a unique logo that was painted on the first plane flown, collateral items, invitations, and pins.
Melissa Voetberg, Creative Director
Kim Ferguson, Designer
Generra, Knab and Company, Agency
